Shannon Adams: Designer/Illustrator
Dreaming Creek Brewery did things right: they concentrated on the beer and kicked the fancy designin’ my way when it was finally time to make the move from the brewery to the craft beer aisle. We landed on a strategy that would let the individual brews grab attention and developed a “woodcut” illustration style as a nod to the pioneer heritage of the brand while being versatile enough to handle any brew name they could come up with.